With today's ever changing music industry, it is hard for a new band to break out and get noticed. You have to stand out from the crowd and grab the peoples attention. That is just what In This Moment have done. The band was formed in 2005 by lead singer Maria Brink and lead guitarist Chris
Howorth. They used
MySpace as a marketing tool and posted rough demos on their page. The band started getting noticed and their friend count started to soar. Their debut
release, "Beautiful Tragedy", was released in March of 2007.
The band toured extensively for anyone and everyone that they would let them join them on tour. All their hard work payed off when they got the attention of Sharon and Ozzy Osbourne. They asked the band to be on the annual
Ozzfest tour in 2007. They won over fans and critics alike! They went on to open for
Megadeth and for Ozzy on his arena tour. They really had momentum
on their side as they began work on their sophomore release "The Dream." It was released in September of 2008. I had a chance ti sit down with Maria and Chris before their show in
Danville,VA at Plan B and talk to them about it.
I asked them about the concept of the new
CD. Maria said, "The
CD started with the name the title. I knew I wanted to call it The Dream. I have always been a big fan of Alice in Wonderland and I wanted to keep the whole aspect of anything is possible in your dreams tied into it. Our
CD booklet actually has
caricature's of each member and they look like characters out of Alice. I believe that when you dream, you can accomplish anything. If we take that and apply it in real life, it is amazing what you can do. we cannot just limit what we can achieve to our
dreams, you can make it a reality."
The band has a very strong and loyal
fan base due in part to the closeness and actual contact that they maintain with their fans. I asked Chris if they marketed the new
CD with that in mind. He said, "We decided on the
pre order package to give something back to our amazing fans. I think it was a great idea! We had 3000 of the
pre order packages made up. We also got to
gether with Hot Topic, which does great with our merchandise, and we signed 5000 copies for the fans. The week it
was released, they ran it on sale for $7.99." For those not in the know, the
pre order package was available online and consisted of a t-shirt, the new
cd, a guitar pick, an 8x10 photo
of he group and a bonus
CD that was available only
through the
pre order and it
was personally autographed to the buyer. All of this for only $20!
The new
CD does have a different sound from their first release. It is more melodic and Maria actually chose to display her amazing singing voice more than go for the "
screamo" affect like on the first
CD. She told me that
screaming is actually
alot easier for her to do than singing! The songwriting on the
CD definitely has a more positive tone, keeping with the dream concept. One
track that stood out to me the first time I heard the
CD was a song entitled "Into The Light" and features Maria on piano and is a chilling ballad. I asked her about
the story behind the song. "Well, it's about saying goodbye. It's about friends who have actually had to hold a parents hand as they passed away. We got a letter from the parents of a fan of ours named Zack. He was born with half a heart and his mother was holding hi
s hand while he passed away. His favorite song of ours was "He Said Serenity" and he was listening to it when he passed away. We actually included a dedication to him in the booklet for the new
CD," said Maria.
The band has many influences and it can be heard on the new
CD. I was curious to find out
what they listened to or what inspired them musically. "I have to admit it...I am a Michael
Jackson "Thriller" fan. I then moved on into the whole metal scene with
KISS and
Metallica and Def
Leppard. Those are most of mine," said Chris. Who are Maria's influences? "Well, I
have so many of them. I love Billie Holiday! I also love Madonna. My favorite group is the
Deftones, I would love to go out on tour with them. I also like weird
electronic music like Shiny Toy Guns."
My last question that I asked is a favorite o
f mine in all interviews. Not only does it usually catch the artist off guard, I'm always curious as to their thinking and musical tastes. If you were stuck on a desert island with only one
CD, it cannot be a mix
CD, it has to be a store bought
CD, what would it be? They both had to ponder for a moment before coming up with an answer. Chris' choice was Journey's "greatest Hits" and
Maria's was U2 "The
Joshua Tree". I actually have both of those and they are among my favorites.
On a personal note, Maria did remember my daughter Taylor and myself from last year's
Ozzfest in Charlotte,NC that we attended. Taylor has asthma and it was very hot and humid at the show. She did not bring her inhaler and she started to have trouble breathing while
standing in line to meet the band in the scorching hot sun. I though we were going to have to leave, but she wanted to try to rough it out. The security at the venue saw her
having problems and nobody seemed to care. When we got up to meet Maria, Taylor went to take my picture and she was shaking. Maria told her that it was
ok and that she didn't have to be nervous. I then explained about her asthma and Maria went and got her a bottled water and told her to held up the line a few minutes until she felt better. Maria has a son almost the same age as my daughter and she was the only one who showed compassion that day. Taylor still, to this day, has that empty water bottle. When Maria was looking at my pictures from
Ozzfest, I started to tell her about what happened and she said that she knew we looked familiar and that she remembered that.
Taylor and I then exited the
tourbus and went inside the venue to listen to the other bands. In This Moment did perform for about an hour. Maria is an amazing front person for the band. She is very
charismatic on stage and the intensity that comes through in her performance is amazing. The band is very tight and they played a mix of songs from both
Cd's. There were some technical difficulties throughout the show, but the band did not miss a beat. Even though it was a small club and there was a small turnout, they rocked it like it was Madison Square Garden!
Taylor even got to sing twice with Maria that night. Afterwards, they hung around and signed autographs and posed for pictures. They asked fans what they thought about the show and listened to their responses. That's the great interaction that they have with their fans that is so amazing.
I do need to thank George
Vallee at Century Media Records for the tickets and photo passes and for lining up
the interview for me. I also have to thank Jenny, their tour manager, for being so nice to both Taylor and myself. I encourage all music fans to check them out on
MySpace. They are a multi-faceted group that will be around for a long time. If you need more info, feel free to email me at
jpdeuce73@yahoo.com.